Why programmed DMCA takedown requests are asinine: HBO asked Google to …

Here we go again. We’ve created about a extravagance of programmed Digital Millennium Copyright Act (DMCA) requests before, including Microsoft seeking Google to bury BBC, CBS, CNN, Wikipedia, a US government, and even its possess Bing links. Now it’s HBO’s turn. The American reward wire radio network has asked Google to bury links to HBO.com, and several other legitimate sites.

Companies of all forms frequently ask Google to bury webpages in a hunt engine since they are possibly hosting, or joining to, copyrighted material. Yet many of these systems are automated, in this box achieved by a anti-piracy multiplication of MarkMonitor called DtectNet, definition they don’t get a final check from tellurian eyes, and mistakes happen.

You can see a full “DtecNet DMCA (Copyright) Complaint to Google” for yourself over during Chilling Effects (via TorrentFreak). In this case, HBO creates copyright transgression claims for Boardwalk Empire (724 links), Eastbound and Down (474 links), Enlightened (166 links), Game of Thrones (1090 links), Girls (40 links), and Hunted (205 links).

In total, HBO asked Google to bury 8 links to a site:

  • http://insidehboshop.hbo.com/2012/10/11/enlightened-the-complete-first-season-available-for-pre-order-today
  • http://insidehboshop.hbo.com/tag/enlightened-the-complete-first-season
  • http://insidehboshop.hbo.com/category/shows/eastbound-down
  • http://insidehboshop.hbo.com/tag/eastbound-down-free-gift
  • http://insidehboshop.hbo.com/tag/eastbound-down-inspired-by-kenny-powers
  • http://insidehboshop.hbo.com/tag/eastbound-down-kenny-powers
  • http://insidehboshop.hbo.com/tag/eastbound-down-mullet-baseball-hat
  • http://insidehboshop.hbo.com/tag/eastbound-down-season-3-blu-ray

hbo 730x628 Why programmed DMCA takedown requests are asinine: HBO asked Google to bury links to HBO.com

TorrentFreak also records that a DMCA notice lists several other legitimate sites, including Perez Hilton’s blog, Pinterest, MTV.com, and IGN.com. These sites wrote about a HBO calm in question, that is substantially because DtectNet’s program incorrectly flagged them.

This ask was done on Dec 19, 2012. Google, like other sites, has an requirement to mislay a infringing calm on receiving a current DMCA ask from copyright holders. Thankfully, a association catches some of a erring claims (though not always!), and it looks like a HBO links haven’t been private from a hunt engine.

This programmed ask complement is clearly flawed. Google ends adult carrying to double check and triple check any link, that should not only be a company’s responsibility. As a series of requests like this one keep increasing, a series of mistakes will, inevitably, as well.

Image credit: Anna Maria Lopez

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